Alfa Working

Workspace booking and office organisation, rethought

Industry: Workspace / SaaS
Device type: Mobile App
OS: Universal
Role: UX/UI Designer, Web graphic designer
Challenge: Designing a corporate app that allows each user to quickly access all activities, manage appointments, and complete key tasks efficiently, while keeping the experience simple, clear, and easy to navigate.

Process

01Research
02Define
03Design
04Test

Research

We started by understanding how employees organise their working day and where the current tools get in the way, using competitive benchmarking, interviews and journey mapping to build the picture.

We used different analysis methods, including:

Competitive benchmarking
Stakeholder and user interviews
CJM

Competitive benchmarking

We analysed applications and platforms for office-work organisation and workspace booking. We studied user feedback, identifying strengths and weaknesses.

Stakeholder and user interviews

We conducted interviews to understand employee needs, workflows and pain points. The main challenge was creating a single platform that supports different user needs while providing quick access to essential tools, schedules and services without adding complexity.

Personas

CJM

Mapping the user journey helped identify issues at each stage and possible solutions for addressing them.

Define

Bringing the research together, we defined the core problem: employees needed a single platform that gave quick access to their tools, schedules and services without adding complexity. This framed the priorities for the design — simplifying daily workflows and reducing the number of steps needed to reach key features.

Design

With the priorities set, we moved into design — prototyping the core journeys and building a design system to keep the interface consistent and easy to scale.

Prototyping

The prototype was developed based on insights from user research, focusing on simplifying workflows, improving access to key features and creating an intuitive experience that supports employees’ daily tasks.

Design system

Typography and components

Components were developed for specific functionality. In choosing colours, we adhered to the idea of a bright, yet not tiring, palette for the user.

Test

Testing focused on whether employees could complete everyday tasks — booking a workspace, checking a schedule, reaching a service — quickly and without confusion, and the feedback guided refinements to the flow.

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